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OTT Churn: Netflix Has Lowest Rate in 2015

Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximately 20 percent of U.S. broadband households had cancelled at least one OTT video service in the last year.

“In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months,” Brett Sappington, senior director of research at Parks says. “Popular shows or events, such as HBO’s ‘Game of Thrones’ or WWE Network’s ‘Wrestlemania,’ can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they’ve watched these popular items.”

From the article "OTT Churn: Netflix Has Lowest Rate in 2015" by Laura Hamilton.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

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