Providing Market Intelligence for 40 Years

In The News

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at least one OTT service, indicating the country’s widespread adoption and prevalence of such streaming platforms.

From the article, "OTT Business Model in 2024 – How OTT Platforms Make Money?" by Vijay Amirtham

Previously In The News

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...