Providing Market Intelligence for 40 Years

In The News

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at least one OTT service, indicating the country’s widespread adoption and prevalence of such streaming platforms.

From the article, "OTT Business Model in 2024 – How OTT Platforms Make Money?" by Vijay Amirtham

Previously In The News

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, provider...

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates. Parks found that more than 80% of U.S. househol...

AI Glasses Shift Into Momentum Mode, Shipments Grow 322% in 2025

Jennifer Kent, senior vice president and principal analyst at Parks Associates, a Dallas-based market research and consulting company specializing in consumer technology products, noted that her compa...

Good Wi-Fi key to platform choice and reducing churn: Report

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee....