Register

I agree with the Privacy Policy

In The News

OTT Annual Churn Rate Dips Slightly

February 02, 2017

Radio and Television Business Report

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking with it.

The data comes from an annual review of U.S. broadband households by Parks Associates.

“The churn rate has held steady,” said Parks’ Senior Director of Research, Brett Sappington. “These are not free trials but instances where consumers are spending real money to try out new OTT services.”

From the article "OTT Annual Churn Rate Dips Slightly" by RBR-TVBR.

Previously In The News

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

A scan of new data from around the world

According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...

‹
1
2
...
259
260
261
262
263
264
265
...
732
733
›