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In The News

OTT And Multiscreen Usage Driving New Bundling Revenues For

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

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America’s Over-The-Air Audience Remains Steady Amid Streaming Era

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