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OTT And Multiscreen Usage Driving New Bundling Revenues For

January 07, 2016

New data from Parks Associates (www.parksassociates.com) shows that 25 percent of OTT (over-the-top) OTT video subscribers in U.S. broadband households plan to upgrade their broadband service in the next 12 months.

Only seven percent of consumers who watch video exclusively on television plan to upgrade their pay-TV service in the next 12 months. This compares to 22 percent of consumers with above-average viewing on all platforms, including computers and mobile devices.

From the article "OTT And Multiscreen Usage Driving New Bundling Revenues For" by mactech.com.

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About Parks Associates

OTT And Multiscreen Usage Driving New Bundling Revenues For

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

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