Providing Market Intelligence for 40 Years

In The News

OTT Adoption Up 12% Among US Households

Findings from Parks Associates’ OTT Video Market Tracker service indicate that Netflix, WWE Network, and Hulu have the highest Net Promoter Scores among major OTT video services in the US. The international research firm notes that adoption of OTT video subscriptions has increased by 12 per cent since Q3 2014, with the number of available services and consumer awareness both increasing, despite password sharing growing by approximately 8 per cent over that same time.

“We have seen a steady climb thus far in 2016,” said Brett Sappington, Senior Director of Research, Parks Associates. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the US market will continue to rise through the end of this year.”

From the article "OTT Adoption Up 12% Among US Households" by www.advanced-television.com

Previously In The News

How Do Consumers Research Smart Home Gear?

Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...