The driving force behind these mammoth figures seem to be Netflix’s endeavour to create excellent original content – pouring an insane amount of cash into shows like Stranger Things, House of Cards and Narcos.
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Well, after cranking out more hits like Luke Cage, Stranger Things and The OA, it looks like the streaming giant really knows what they are doing in the content creation space.”
From the article "Original Content And World Domination: New Report Shows Netflix is Absolutely Killing It" by www.hhhhappy.com
Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...
Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
