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Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

October 02, 2018

According to research released this week by Parks Associates, 27 percent of U.S. broadband-connected households made their most recent consumer electronics purchase through an online retailer. That figure, which Parks said was boosted in large part by smart speaker sales, is nearly triple the rate that consumers are shopping online in general.

From the article "Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds" by Rob Stott.

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About Parks Associates

Online CE Purchases Outpacing Rest of Ecommerce Industry, Study Finds

Previously In The News

Industry Voices—Hawley: Coronavirus piracy trends in the new normal

Password sharing denies streaming services $9 billion in fees

Apple releases new streaming TV devices with lower prices

Subscriptions account for nearly 86% of consumer video spending

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