Providing Market Intelligence for 40 Years

In The News

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 percent last year).

Churn is high with subscription services: Roughly 20 percent of U.S. broadband-enabled homes cancelled at least one OTT video service last year.

Looking at how people access that video, Parks found that viewers don't stream as much video over gaming consoles as they used to.

From the article "One-Quarter Of Millennial-Led Households Are OTT-Only: Parks" by Troy Dreier.

Previously In The News

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive