Providing Market Intelligence for 40 Years

In The News

One In Four US Smartphone Owners Use Mobile Payment Apps

More than 25% of US smartphone owners make use of mobile payment apps at least once a month, research from Parks Associates reveals. “More than 3m retailers combined accept Apple Pay and Android Pay, but consumers currently prefer retailer-specific apps such as the Starbucks payment app,” the firm says. “The most dominant payment app is currently PayPal, which is used by one in five smartphone owners.” Retail branded apps take second place, followed by Google Wallet/Android Pay and Apple Pay in third.

From the article "One In Four US Smartphone Owners Use Mobile Payment Apps" by Rian Boden.

Previously In The News

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates. Unv...

The Smart Money: 5 CES Smart Home Takeaways

The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the s...

One nation, on camera: Internet-connected doorbells promise security but raise privacy alarms

Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an e...

4 ways digital platforms are reshaping entertainment access in 2026

According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subsc...