Twenty percent of U.S. pay-TV customers reported dissatisfaction with their service in a recent Parks Associates survey.
The figure represents a 100% increase since early 2013, when another Parks survey also revealed that 57% of pay-TV customers were “very satisfied” with their service.
In Parks’ latest tally, only one-third of pay-TV users looked the research company in the eye and said, “I’m satisfied.”
The Parks data comes after Leichtman Research Group released figures Thursday showing the U.S. linear pay-TV business lost about 1,640,000 subscribers in 2016, compared to a loss of about 980,000 in 2015.
From the article "One in 5 pay-TV customers unsatisfied with service, survey finds" by Daniel Frankel.
As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...
Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...
Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...