With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerging consumer technology. Others include Twitch, which streams video game sessions and was sold to Amazon for $970 million in 2014.
From the article "On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media" by Brooks Barnes.
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Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
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