Providing Market Intelligence for 40 Years

In The News

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers now have with consumers, where security protections are part of doing business and solutions can be easy, seamless, and can ultimately help strengthen the long-term customer relationship.

Parks Associates’ research finds 72 percent of smart home product owners are concerned with the security of the personal data that is collected and transmitted by their smart home products. This webinar shares strategies to build consumer trust and help combat identity theft, fraud, and invasive data collection.

From the article, "On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home" from Residential Systems

Previously In The News

Navigating the Role of Smart Home and Voice Assistant Platforms in 2021

Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment...

Research Finds Home Security Customers Value Choice, Prefer Standalone Products

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searchi...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

10 Indications 2018 Will be a Big Year for Smart Home Installations

In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...