Providing Market Intelligence for 40 Years

In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Are you a fan of horror movies? Anime? Arthouse? British dramas? Whatever your off-the-beaten-path obsession is, there’s a subscription video service just for people like you out there.

Parks Associates estimates that there are now close to 100 video subscription services in the U.S. and Canada. Barely a week goes by without a network or a studio announcing the launch of another subscription service, with many betting on niche programming to establish themselves next to giants like Netflix. But do consumers really want that many standalone services? Or are we about to reach peak niche, with inevitable consolidation ahead?

From the article "Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble" by Janko Roettgers.

Previously In The News

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

Are Your Smart-Lock Codes Safe? Survey Says Probably Not

According to a 2022 report by consumer tech research firm Parks Associates, about 12 million households had a smart door lock, and that figure has only increased since then.  From the article, "Are...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive