Providing market intelligence for more than 35 years

In The News

No First-Quarter Surprise for Netflix Stock

Naturally, the primary growth will come from the international segment of the business – where NFLX continues to invest heavily.

"Netflix has vowed to invest over $1.75 billion into more than 90 European productions, including licensed content, co-productions, and original productions, which should help its competitive positioning in the growing European over-the-top market," says Glenn Hower, senior research analyst at Parks Associates.

"As it closes in on the 100-million-subscriber mark, it seems more and more likely that the number of international subscribers will exceed the number of domestic subscribers," Hower says.

From the article "No First-Quarter Surprise for Netflix Stock" by John Divine.

Previously In The News

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

In a crowded market, smaller streaming services must stand out — or perish

Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...