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No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchase smart gadgets say it's for convenience, according to research group Parks Associates, who surveyed U.S. broadband households that also own smart devices.

From the article "No. 1 reason we buy smart devices? They promise convenience" by Lauren Barack.

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Walmart seeks to unload Vudu: report

Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...

Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)

A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...

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