Providing market intelligence for more than 35 years

In The News

NFL+ Streaming Service Leaves Some Fans Feeling Penalized

“With the start of the NFL season, many fans are frustrated with local blackouts on the service,” Eric Sorensen, senior contributing analyst, Parks Associates, said in a statement. “An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

What the service does suggest is that the NFL remains popular among U.S. households. Parks found that 68% of internet households watch NFL games throughout the season, making football the most widely watched sport in the U.S.

“The newly minted NFL+ app opens the possibility that all games could be streamed direct-to-consumer in the future, but the long-term nature of [existing TV] rights deals mean an aggregated fan experience is unlikely in the near term,” said Tam Williams, marketing associate at Parks.

From the article, "NFL+ Streaming Service Leaves Some Fans Feeling Penalized" by ERIK GRUENWEDEL.

Previously In The News

AVOD and FAST take the lead: Navigating the new era of advertising – Industry Voices: Sorensen

Parks Associates' Eric Sorensen unpacks the era of ad-supported streaming video, where there's work to be done before consumers get on board. Parks Associates data shows that the vast majority - 88...

Unpacking ESPN, PENN Entertainment’s $2B sports wagering bet – Industry Voices: Sorensen

Parks Associates research shows only 13% of broadband households actually placed a wager within the video stream they were watching. Today many of these technology concerns have seen tremendous improv...

The next frontier of e-commerce is our TVs, thanks to interactive ads

The space is still fairly new, with around 10 million connected TV (CTV) households in the U.S., or 11 percent of device owners, saying they have used their TVs to buy physical goods, according to dat...

Netflix, Disney+, Hulu price hike: With cost of streaming services going up, how to save.

The streaming industry calls all this hopping around “churn” and 36% of streaming customers do it, according to a Parks Associates study.  “If you're diligent and mindful of your spending, you can...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive