Providing market intelligence for more than 35 years

In The News

Next Health Wearable? Your Home

"If someone hasn't gotten out of bed, left the house for a while or has increased bathroom frequency, they're headed for a crash," according to Lainie Muller, director of wellness for Alarm.com, a maker of smart gadgets for the home. Other experts speaking at the Parks Associates Connected Health Summit largely agreed that such indicators can accurately predict acute health problems as much as 30 days out.

From the article "Next Health Wearable? Your Home" by Brian Cooley.

Previously In The News

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

NAB 2018 Day Two: Online video, trends in sports business, could podcasts create TV content?

“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...