Providing Market Intelligence for 40 Years

In The News

Next Health Wearable? Your Home

"If someone hasn't gotten out of bed, left the house for a while or has increased bathroom frequency, they're headed for a crash," according to Lainie Muller, director of wellness for Alarm.com, a maker of smart gadgets for the home. Other experts speaking at the Parks Associates Connected Health Summit largely agreed that such indicators can accurately predict acute health problems as much as 30 days out.

From the article "Next Health Wearable? Your Home" by Brian Cooley.

Previously In The News

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

The study, conducted by Parks Associates on behalf of Coldwell Banker in early June, gathered opinions from 1,250 adults, 801 of whom own at least one smart home product. While survey respondents spec...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....