Providing market intelligence for more than 35 years

In The News

News recap: Report shows promising telecom employment numbers

Nearly six in 10 broadband households in the U.S. subscribe to an over-the-top service like Netflix and Hulu Plus, according to a report from market research firm Parks Associates.

The average household spends $9 a month on subscription streaming video services, an increase from $7 in 2012. More than 75% of streaming media player owners have an OTT subscription. Parks found that nearly 50 million streaming players, including Google Chromecast, Apple TV and gaming consoles, will be sold globally by 2017.

"The number of hours watching video content continues to rise, exceeding 36 hours per week in 2014, with Internet video accounting for … about 13.3 hours a week," said director of research at Parks. "Rather than cannibalizing the consumption of broadcast, pay-TV and packaged media content, Internet view is increasing overall consumption levels for video."

From the article "News recap: Report shows promising telecom employment numbers" by Katherine Finnell.

Previously In The News

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates. Pure-play...

Sports Streaming Jumps in Popularity: Report

More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates. Among...

Research: 38% US internet homes subscribe to sports streaming service

Parks Associates has published research revealing that 38 per cent of US internet households subscribe to at least one sports-specific streaming service, up from just 4 per cent in 2019. “Sports ha...

Streaming services reach 91% of U.S. households, Parks Associates reports

Streaming video continues to grow as the dominant method of home entertainment consumption in the United States, according to new data released by Parks Associates. The firm reports that 91% of U.S...