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New Year Brings New Breed Of Cord-Cutter

This year should sway even more converts, as it will mark the proliferation of live television broadcast over the Internet.

That’s because a number of entertainment power-players are making it easier than ever to forgo the old-fashioned cable plan and stream shows instead.

“The big news in 2017 is going to be live, online pay TV services,” said Brett Sappington, senior director of research at Parks Associates.

From the article "New Year Brings New Breed Of Cord-Cutter" by Jennifer Van Grove.

Previously In The News

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

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