Providing Market Intelligence for 40 Years

In The News

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart home system owners continue to add devices post-initial purchase, it’s clear that the demand for integrated and comprehensive smart home systems has not waned.

From the article, "New Strategies For Growth: Insights From The PowerHouse Alliance" by Dennis Holzer

Previously In The News

Alarm.com and the price of a signal that arrives in time

Parks Associates reported in 2026 that 19% of U.S. internet households had professionally monitored security systems and 7% paid for non-professional services such as alerts and video storage, with av...

Plume, Parks Associates study sheds light on ISP customer churn

The research paired Plume's platform telemetry with a consumer survey compiled by Parks Associates, including insights mainly from US subscribers.  The full white paper is available from Parks Asso...

Roku’s Price Hikes Expose the AI Boom’s Toll on Everyday Gadgets

Roku commands roughly 28 percent of the U.S. connected TV platform market, according to Parks Associates data cited by both The Next Web and The Desk. More than 100 million households worldwide rely o...

Smart Home Integration: Dealers Face Big Challenges

According to fresh data from Parks Associates, a whopping 57% of dealers find this task either tough or impossibly tricky in 2026, climbing up from 44% in 2022. Clearly, as more American households lo...