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New Research Shows We’re Now at Peak OTT

September 05, 2018

According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showtime. The research suggests that OTT users, despite the plethora of options, have found the interfaces they enjoy most and use them for long periods of time.

From the article "New Research Shows We’re Now at Peak OTT" by Sara Jerde.

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About Parks Associates

New Research Shows We’re Now at Peak OTT

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Report: Antenna Only Homes Increase to 15 Percent

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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