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New Report Assesses Costs Of Ad-Blocking On Internet Video

Parks Associates is urging media companies to develop advertising campaigns that are “integrated and nondisruptive to the viewing experience” for internet video watchers, releasing new data that shows that ad-blocking cost the digital publishing industries some $41.4 billion worldwide in 2015.

According to Parks Associates’s new research report, Tracking Eyeballs: Video Analytics and Measurement, U.S. broadband homes watch an average of 3.8 hours of internet video on their TV sets every week. This is 20 percent of all video viewing on the TV set (about on par with DVR usage). The report notes that consumers might increasingly use ad-blocking solutions if digital ad models are disruptive to the viewing experience.

From the article "New Report Assesses Costs Of Ad-Blocking On Internet Video" by Mansha Daswani.

Previously In The News

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The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...

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In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

3 Things an Apple TV Service Should Have to Succeed

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