Streaming services are increasingly turning to bundles in an attempt to combat subscriber churn. With the average US consumer spending dropping from $90 to $64 per month, according to the research firm Parks Associates, it’s easy for a person to drop a single service if they’re not using it much.
From the article, "New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month" by Ivan Jenic.
Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...
“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...
“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...
