Providing Market Intelligence for 40 Years

In The News

New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month

Streaming services are increasingly turning to bundles in an attempt to combat subscriber churn. With the average US consumer spending dropping from $90 to $64 per month, according to the research firm Parks Associates, it’s easy for a person to drop a single service if they’re not using it much.

From the article, "New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month" by Ivan Jenic.

Previously In The News

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...