Providing market intelligence for more than 35 years

In The News

New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month

Streaming services are increasingly turning to bundles in an attempt to combat subscriber churn. With the average US consumer spending dropping from $90 to $64 per month, according to the research firm Parks Associates, it’s easy for a person to drop a single service if they’re not using it much.

From the article, "New Bundle Combines Disney+, HBO Max, and Hulu, Starting at $16.99 Per Month" by Ivan Jenic.

Previously In The News

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Can Traditional TV Keep Up In A Digital-First World?

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...