Providing market intelligence for more than 35 years

In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and platforms, according to new research.

Parks Associates’ latest quarterly survey of 10,000 U.S. broadband households found that almost half of consumers rank data security and privacy issues as their greatest concerns about connecting devices to the Internet, compared to other problems they may encounter, such as with tech support. Forty percent of the respondents say they have experienced a privacy or security problem with a connected device in the past year, most commonly viruses and malware.

“Our most recent data reveals that almost half of U.S. broadband households are ‘very concerned’ [rating 6-7 on a 7-point scale] about hackers getting control of connected devices and hackers getting access to data from the device,” says Parks Associates Research Analyst Brad Russell. “In tracing trending changes on these consumer attitudes from 2014 to 2016, we find that while the total share of consumers who are ‘concerned’ [rating 5-7] has not appreciably changed, the share of those that are ‘very concerned’ has grown by 6% to 7%. Similarly, the share of consumers who are ‘not concerned [rating 1-3] has shrunk by about half.”

From the article "Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices" by Rodney Bosch.

Previously In The News

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

‘We Found A Way To Extract DC Directly From AC:’ Amber Signs Deal With Infineon To Make Electricity Smart

“This alliance between Infineon and Amber is a next level example that the solid-state transformation of our electrical products and infrastructure is at hand,” says Elizabeth Parks, President of Park...

How The Fox News-Focused Fox Nation Streaming Service Will Change In 2020 And Beyond

Fox Nation has an estimated 200,000 to 300,000 subscribers, according to Parks Associates research. But Bloomberg reported earlier this year that Fox is trying to expand its reach to make it a more po...

Subscribers Churning Through Video Streaming Services At ‘Record’ Rates During Lockdown

A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive