Providing market intelligence for more than 35 years

In The News

Netgear Announces Orbi Tri-band WiFi System for Greater Home WiFi Coverage

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increasing number of OTT video service options. In the U.S. market, the average broadband household has over seven connected CE devices that can stream video. In addition, emerging smart home devices require always-on connectivity to function properly. Consumers have come to expect ubiquitous, high-speed connections throughout the home and rely on Wi-Fi for the in-home connectivity and bandwidth that they need.”

From the article "Netgear Announces Orbi Tri-band WiFi "System" for Greater Home WiFi Coverage" by Trevor Long.

Previously In The News

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...