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In The News

Netflix Tops OTT Services, Amazon Prime and Hulu Follow

Amazon Prime and Hulu follow, based on an estimated number of subs from Parks Associates. HBO Now and Starz round out the top 5. MLB.TV took sixth followed by Showtime and CBS All Access. Parks Associates noted that online pay-TV services Sling TV and DirecTV Now surpass Hulu with Live TV, YouTube TV and PlayStation Vue to make the top 10.

OTT video sub penetration has reached 64% of US broadband households, according to Parks’ OTT Video Market Tracker, with 36% of broadband households subscribing to two or more OTT video services. Over the past three years, OTT churn rates have gradually fallen from 31% of subscriptions cancelled each year in 2015 to 28% in 2018.

From the article "Netflix Tops OTT Services, Amazon Prime and Hulu Follow."

Previously In The News

Comcast Pursues Bigger Piece Of Smart Home Market

Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

The Arrival of OTT Live Video

Today, every major television outlet is in the midst of launching or advancing their direct-to-consumer VOD streaming services. Consumers now have more control and choice than ever, and the industry i...

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

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