Providing market intelligence for more than 35 years

In The News

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service HBO Now, which counts 1 million subscribers, according to Dallas consulting firm Parks Associates.) The most successful producer of TV content in recent history -- 15 straight years as top Emmy award winner -- would be owned by a distributor. Nonetheless, binge-watching could threaten HBO's business model, by which cable TV operators charge subscribers extra for a network that sustains interest in the very act of watching linear TV.

From the article "Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows" by Leon Lazaroff.

Previously In The News

Interoperability key to sustaining smart home tech adoption

In fact, according to research recently published by Parks Associates, 34% of broadband households today own a listed smart home device, which is an increase of 24% from just three years ago. Addition...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Opportunities abound in video storage as DIY camera installs take off

"Sales of networked cameras will reach seven million units in 2019," said Dina Abdelrazik, Senior Analyst, Parks Associates. "Retailers like Best Buy have helped boost the profile of this product cate...

Has Subscription OTT Growth Hit Its Peak?

Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...