Providing Market Intelligence for 40 Years

In The News

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98. 

From the article "Netflix price hike probably not the last for cord cutters" by Mike Snider.

Previously In The News

Consumer Desktop Adoption Declines 30% Since 2009

New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

New Research Reveals Priorities For Carrier Switchers

As carriers priorities shift from increasing the average revenue per user to managing churn, consumers’ priorities have been changing as well. For example, the two-year contract, long a staple of user...

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...