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Netflix Is King of Paid Streaming, Study Says

Fear about missing out on the next big video audience has spurred programmers like HBO, CBS, Showtime and others to launch their own personal versions of Netflix. But the money generated by their new online options pales in comparison to the advertising revenue racked up from traditional TV viewing.

Parks reported if a U.S. household subscribed to any OTT service, more than half of them were signed up with Netflix. Netflix was also the best performer on limiting cancellations, or what is known as churn. In the past 12 months, 5 percent of U.S. broadband households cancelled their Netflix account, which was 9 percent of the company’s current subscriber base.

From the article "Netflix Is King of Paid Streaming, Study Says" by Joan E. Solsman.

Previously In The News

OTT Video Churn Steady at 19%: Study

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YouTube TV goes live in Google's biggest swipe at Comcast yet

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While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

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