- Research
- Research Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- MDU / Multifamily
- Visibility Memberships
- Channel Analytics
- Strategic Consulting Unit
- Connectivity and Mobility
- Connected Health and Wellness
- SMB
- Events
- Event
- Company
- About Parks Associates
- Research Memberships
- Smart Home and Security Tracker
- Streaming Video Tracker
- Broadband Market Tracker
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
- Event
- Connected Health Summit
- CONNECTIONS™
- CONNECTIONS™ Summit at CES
- Future of Video
- Smart Energy Summit
- Smart Spaces
- Webinars
- Industry Events
- Analyst Insights
- Analyst Blog
-
Research
Smart Home: Products And Services
Smart Home Devices, Automation, Controls
Energy Management
Residential Security
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Connectivity and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Contact Us
Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months,” he said. “Popular shows or events, such as HBO’s Game of Thrones or WWE Network’s Wrestlemania, can be beneficial in terms of attracting users.”