Providing market intelligence for more than 35 years

In The News

Netflix Has Low 'Churn' Rate Among Top OTT Services

Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers.

Looking at all U.S. broadband subscribers, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months. In second quarter 2015, 18% had done so.

Parks says that 33 new OTT services entered the U.S. market in 2015 -- to total a little more than 100 OTT services overall. Only 5% of U.S. broadband households have a subscription to one or more services beyond Netflix, Amazon, and Hulu.  

From the article "Netflix Has Low 'Churn' Rate Among Top OTT Services" by Wayne Friedman.

Previously In The News

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...

Mobile Payments And IoT Trends For Smartwatches

Internet of things, monitoring for insurance and mobile wallet expansion are three of the key emerging smartwatch app trends found in research by Parks Associates. Leading Smart Watch Apps: Insights i...

WWE Network Proves to Be What's Best for Business

In its fourth quarter earnings release, WWE reported 1.22 million paid network subscribers, a nearly 50% increase from the same period last year. The company noted that WWE Network hit an all-time hig...

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive