Providing market intelligence for more than 35 years

In The News

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about 15%.

"We're at a point where there's so much video traffic going across the Internet," said Glenn Hower, a research analyst for Parks Associates. "It's constantly taxing the networks and at some point, someone's going to have to figure it out, whether it's paying to upgrade it or service providers charging for fast lanes."

From the article "Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years" by David Pierson.

Previously In The News

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Smart Homes Are Cool, But Are They Safe?

Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Is Apple's TV upgrade too pricy for consumers?

Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...