Providing Market Intelligence for 40 Years

In The News

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented with streaming during COVID-19 quarantines, according to research firm Parks Associates.

Some of that, of course, was likely tied to new competition that came online, including Disney+ (DIS) and Apple TV+ (AAPL), Parks said. Disney+ alone roped in 49% of new subscribers, Parks added. But some analysts worry that may spell bad news for NFLX in Q3.

From the article "Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?" by JJ Kinahan.

Previously In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

No. 1 reason we buy smart devices? They promise convenience

Smart locks and smart lights you control from your phone promise to make your life easier — and that's why most people buy them: to simplify their daily tasks. Nearly half of all consumers who purchas...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...