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Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented with streaming during COVID-19 quarantines, according to research firm Parks Associates.

Some of that, of course, was likely tied to new competition that came online, including Disney+ (DIS) and Apple TV+ (AAPL), Parks said. Disney+ alone roped in 49% of new subscribers, Parks added. But some analysts worry that may spell bad news for NFLX in Q3.

From the article "Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?" by JJ Kinahan.

Previously In The News

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Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

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New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

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