Parks Associates estimates that over the past five years, the number of SVOD services has more than doubled, to 271. And projections are that subscription streaming will grow at a faster clip than any other segment of home entertainment — almost as fast, one observer noted wryly, as traditional cable loses subscribers.
From the article "Netflix Challengers: Are There Flies in the Ointment?" by Thomas K. Arnold.
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
