On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opted to renew their subscription packages. Netflix, however, witnessed a 9% turnover during the same period.
From the article "Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016" by Camilla Pritchard.
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...
According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...
It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Netflix, Hulu, and Amazon P...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...