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Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opted to renew their subscription packages. Netflix, however, witnessed a 9% turnover during the same period.

From the article "Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016" by Camilla Pritchard.

Previously In The News

Super Bowl Commercials: Check Out All The Best Ads From Sunday

The game has set audience records four times since then, the last being Super Bowl XLIX, watched on NBC by 114.4 million viewers in 2015. Below are all the ways you can tune in. Denver-area resi...

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in resp...

Smart-Lock Start-Up Otto Closes Shop

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price o...

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