Providing Market Intelligence for 40 Years

In The News

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Netflix and Amazon, two of the oldest streaming services around, have subscribers that are willing to stick around the longest, with an average duration of more than four years, according to a study conducted by research firm Parks Associates.

Netflix is the undisputed leader, with customers on average staying for more than 55 months, while Amazon’s Prime Video customers stay for more than 50 months, Parks said.

“Households are still experimenting with different services as they evolve over time to build their own service stack,” said Eric Sorensen, director of Parks Associates’ Streaming Video Tracker report. “Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services.” 

“Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content,” Sorensen said.

From the article, "Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers" by Roger Cheng

Previously In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career? I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel t...

Home Automation Deep Dive: New Findings on Pricing, DIY, Market Challenges & More

About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integra...

DIY causing home security disruption

Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recen...

AI, Sensors and Video Surveillance Verification: Home Security Innovations You Need to Know

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Vid...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive