Providing market intelligence for more than 35 years

In The News

Netflix Adoption In The United Kingdom

Research from Parks Associates suggests that 55% of broadband households in the United Kingdom watch television programming and movies online, compared to 70% in the United States. However, only 30% of broadband households in the United Kingdom subscribe to online video services, compared to 64% in the United States.

“In many parts of Europe, pay-TV penetration is lower than the United States, and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer, said Brett Sappington, the director of research at Parks Associates. “As more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”

From the article "Netflix Adoption In The United Kingdom" by informitv.com

Previously In The News

Samsung Is Catching Up To The iPhone, By The Numbers

Apple might still be in the lead, holding 40 percent of the smartphone market, but its competitors are starting to catch up. Looking at the latest United States smartphone market share numbers, resear...

70% Of U.S. Households With Smart Energy Devices Report Saving

New data from Parks Associates (www.parksassociates.com) shows that 70% of U.S. households with smart energy devices report saving money due to reduced energy consumption. However, the report also not...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive