Providing market intelligence for more than 35 years

In The News

Netflix Adoption In The United Kingdom

Research from Parks Associates suggests that 55% of broadband households in the United Kingdom watch television programming and movies online, compared to 70% in the United States. However, only 30% of broadband households in the United Kingdom subscribe to online video services, compared to 64% in the United States.

“In many parts of Europe, pay-TV penetration is lower than the United States, and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer, said Brett Sappington, the director of research at Parks Associates. “As more pay options enter the market, with content unavailable anywhere else, they are slowly changing the culture of video viewing in Europe.”

From the article "Netflix Adoption In The United Kingdom" by informitv.com

Previously In The News

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 billion in revenue in 2019 because of password sharing, and that amount is expected to increase to $3.5...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive