- Research
- Research Memberships
- Visibility Memberships
- Smart Home: Products And Services
- Consumer Electronics and Entertainment
- AI (Artificial Intelligence)
- Channel Analytics
- Strategic Consulting Unit
- Connectivity and Mobility
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Events
- Event
- Company
- About Parks Associates
- Research Memberships
- Smart Home and Security Tracker
- Streaming Video Tracker
- Broadband Market Tracker
- Smart Home: Products And Services
- Smart Home Devices, Automation, Controls
- Energy Management
- Residential Security
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
- Event
- Connected Health Summit
- CONNECTIONS™
- CONNECTIONS™ Summit at CES
- Future of Video
- Smart Energy Summit
- Smart Spaces
- Webinars
- Industry Events
- Analyst Insights
- Analyst Blog
-
Research
Smart Home: Products And Services
Smart Home Devices, Automation, Controls
Energy Management
Residential Security
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Connectivity and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Contact Us
William Blair upgraded Netflix, Inc. (NASDAQ:NFLX) to Outperform in August 2016 and believes there continues to be upside potential for the streaming video leader. Through William Blair's research, it believes that Netflix has a meaningful leg up on original programming within the over-the-top (OTT) streaming environment and suggest that these advantages might be underappreciated by investors. Moreover, contrary to some, William Blair believes OTT streaming still has plenty of room to grow both domestically and internationally, and Netflix is well positioned to benefit from this secular growth. Parks Associates estimates that more than 60% of broadband households in the United States subscribe to at least one subscription-video-on-demand (SVOD) service. William Blair believes the long-term penetration opportunity is 90% in the United States, in line with pay TV today.