Take Canada, in which Netflix has operated longer than any country besides the United States. Canadians, says Netflix CEO Reed Hastings, harbor constant insecurities about the depth of the streaming catalog in their country, despite having access to several titles—Star Wars: The Force Awakens soon among them—unavailable to its southerly neighbors. In France, meanwhile, laws designed to protect theaters prevent the streaming of any movie within three years (yes, years) of its theatrical release. As such, it will be the only country denied access to The Big Short when Netflix starts streaming it this summer. And that’s just two countries.
“It may not sound like much, but multiply each unique exception across 200 markets, and it quickly becomes a major challenge,” says Brett Sappington, director of research at Parks Associates.
From the article "Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World" by Brian Barrett.
More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...
Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...
