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Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World

Take Canada, in which Netflix has operated longer than any country besides the United States. Canadians, says Netflix CEO Reed Hastings, harbor constant insecurities about the depth of the streaming catalog in their country, despite having access to several titles—Star Wars: The Force Awakens soon among them—unavailable to its southerly neighbors. In France, meanwhile, laws designed to protect theaters prevent the streaming of any movie within three years (yes, years) of its theatrical release. As such, it will be the only country denied access to The Big Short when Netflix starts streaming it this summer. And that’s just two countries.

“It may not sound like much, but multiply each unique exception across 200 markets, and it quickly becomes a major challenge,” says Brett Sappington, director of research at Parks Associates.

From the article "Netflix’s Grand, Daring, Maybe Crazy Plan to Conquer the World" by Brian Barrett.

Previously In The News

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...

Next Gen Connected Devices Take Off & Consumer Love Them

Currently voice control is attracting much of the smart-home spotlight but it is products will also increasingly rely on video and data analytics, sound recognition and artificial intelligence to simp...

Top 5 markets disrupted by sharing economy apps

Sharing economy apps like Airbnb, Uber and HomeAdvisor have the ability to thrive and disrupt incumbent industries. We have identified the five top markets that could become the next frontier of digit...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

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