Providing market intelligence for more than 35 years

In The News

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping.

The last item that Nest announced was a security system made up of three products called Nest Guard, Nest Tag and Nest Detect that will start at $499 and become available in November.

Nest Guard is a portable motion sensor that goes into a main room or hallway and arms or disarms the system. It has an alarm that sounds if an intruder comes into the home and will alert a user to a potential break-in through an app. Nest Detect devices are placed near doors and windows to track when they are open. Nest Tags are small fobs that users can tap on their Nest Guard to turn the alarm off; they can be set to only work during certain hours of the day for a cleaning person, dog walker or other visitor

From the article "Nest announces new hardware products in answer to critics" by Wendy Lee.

Previously In The News

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...