Providing Market Intelligence for 40 Years

In The News

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping.

The last item that Nest announced was a security system made up of three products called Nest Guard, Nest Tag and Nest Detect that will start at $499 and become available in November.

Nest Guard is a portable motion sensor that goes into a main room or hallway and arms or disarms the system. It has an alarm that sounds if an intruder comes into the home and will alert a user to a potential break-in through an app. Nest Detect devices are placed near doors and windows to track when they are open. Nest Tags are small fobs that users can tap on their Nest Guard to turn the alarm off; they can be set to only work during certain hours of the day for a cleaning person, dog walker or other visitor

From the article "Nest announces new hardware products in answer to critics" by Wendy Lee.

Previously In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...